Shadowplay 2025 – Our Annual Anniversary Ritual of Your Swatches, Color & Story
Every October, the anniversary ritual returns. 🖤
Ten years ago in October, I poured my first shadow in my studio, wondering if anyone would care. Somehow, a decade later, thousands of you do. Each of you who’s swatched, tagged, and shared a moment with Devinah — you’ve helped shape our story. And this blog is where we honor that.
Shadowplay isn’t just a hashtag. It’s our yearly anniversary tradition — a quiet, witchy celebration of what’s already in your hands. No releases. No sales. Just the beauty of your own color story, told through the three (or more) shadows you love most.
Each October, we gather your photos, your swatches, and your words — and we archive them here, in our Shadowplay Journal. This space will grow each year, a living scrapbook of every shade and story you’ve shared with us.
So whether you’ve been with us since day one or just joined the coven, this page is for you. Your hands, your creativity, your love for shimmer and shadow — they’re what make Devinah shine.
Through Their Eyes
These aren’t my words — they’re yours. Your memories. Your colors. Each story below features a creator quote, their swatch, and the shades that mean the most to them.
“My daughter found my doll just last week (after she had been MIA for over a year) so I had to do a photo op with her. Just in time for spooky season!”
Shades: Galene · Seaside Horizon · Messier
“3 meaningful Devinah shades to me: my first worn, Gelicide, and two of my favorites, Verdent Frost and Pavonine.”
Shades: Verdent Frost · Pavonine · Gelicide
“My 3 Devinah favourites for their 10th anniversary 🖤 I know these are likely within the best sellers for them, too. They are truly outstanding. Congrats to @devinahcosmetics for 10 spooky, sparkly years!”
Shades: Nokomis · Thetis · Fairy Fire
“It’s October, my favorite time of the year. Spooky season, Rituals, Super Moons, and Autumn. A time of shedding that which no longer serves you as the leaves fall from the trees. A time to go within to reflect and prepare as the veil thins between worlds and the days get darker. And it is also the birth month of #DevinahCosmetics. Devinah Cosmetics is 10 years old and for their birthday we were asked to celebrate by swatching our story with Devinah shadows. When I first found @devinahcosmetics my first purchase was the Moonscapes Collection. I am always drawn to Grandmother Moon so this collection spoke to my heart. I also found a Hecate eyeshadow palette for my singles. Hecate is my Goddess and is always with me. I was never into sparkly things and certainly not a pink girly. Always being drawn to dark vampy shades. But at 60 years young, Pink Flair from the Moonscapes Collection brings the Divine Feminine out to be creatively playful. Described as a Victorian Blush Pink that turns my lids into a metallic shimmery ripple across a still pond under the Full Pink Moon. The 2nd Shade in my story is Winter Moon from the Midwinter’s Nightfall Collection. Described as a Frosty Night, with a purple base, gold shift and a kiss of blue. This shadow worn with dark moody shades feels like standing in a frozen field with Moon beams dancing on my lashes. And the 3rd shade in my story is Magnus, The Majestic Unicorn, an eggplant grunge from the Phantasia Collection. Magnus takes Pink Flair and Winter Moon deep into the dark forest. Hooves pounding until he reaches a small clearing lit by beautiful Grandmother Moon. Who lovingly shines her beams on him... and the 60-year-old on his back who boldly wears her story proudly into the light for all to see. Happy Birthday Devinah! I can feel all the love and witchy energy poured into your shadows. I love makeup... but I love it more when it has meaning. Devinah has meaning and depth. I look forward to growing my collection.”
Shades: Pink Flair · Winter Moon · Magnus
“The 3 I chose for #devinahshadowplay are from the first purchase I ever made from @devinahcosmetics — the Aurorae Flare collection. The ones I chose remind me of my favorite villain, Maleficent.”
Shades: Thermosphere · Australis · Borealis
“For my first entry into the #devinahshadowplay I wanted to use my singles that had that green glow and wow these shades didn’t disappoint 🤩💚.”
Shades: Fairy Fire · Starlit Snow · Cosmic Ice
“It’s that time of year!!! Such a fun tradition! Plus, who doesn’t love finger swatches!!I chose traditional Halloween colors for this one 💜🧡💚 🔮Galene: my all time fav Devinah shade-a stunning blurple to pink to peach shifter 🎃 Scylla: Orange to pink to green & loaded with multidimensional sparkles 🧙Echidna: this shade has so many colors it’s unreal-a green to orange to pink super shifter”
A Ritual Remembered
What you’ve created here isn’t just shimmer and shadow — it’s spellwork. Each year, the ritual deepens, binding us by color, memory, and a little bit of magic. Here’s to ten years of creation in the dark, and the glow that follows.
Post your swatches and your story, tag @devinahcosmetics, and use #DevinahShadowplay for a chance to be featured in our Shadowplay Journal.
