Lifestyle of a CEO: Founder Hub
✦ Lifestyle of a CEO ✦
Real talk from an indie beauty founder - product creation, naming color stories, business lessons, and the systems that keep the cauldron bubbling.
Tap a card to dive into process notes, founder diaries, and the gritty details behind the gloss.
Behind the Brand
Day-in-the-life and founder notes from the studio.
Product Creation Process
From spark to pan - timeline, testing, and pressing.
Naming & Story Crafting
How shade names and collection lore come to life.
Beauty & Branding
How personal beauty choices shape your brand identity.
Indie Business Lessons
What worked, what didn’t, and why it matters.
CEO Tips & Tools
Systems, apps, templates, and workflows.
Team & Studio Life
How we work together and keep the magic moving.
Creator Journey
Balancing the brand and the content you see online.
Want to see what all this work creates?
Browse current singles, bundles, and best-sellers from Devinah.
Curated by DeAndra Irene - founder of Devinah Cosmetics and your Curator of Chaos & Checklists.