Celebrate 10 Years with Devinah - Swatch Your Story


🖤 Devinah Shadowplay – Our Annual Ritual 🖤

10 Years of Shadows. 10 Years of You. ✨🌙

This October, Devinah turns 10 years old.
For nearly a decade, we’ve celebrated our anniversary with a swatch challenge you’ve known as Trick or Trio.

Now, in our 10th year, the ritual continues — reborn as Shadowplay.

This isn’t just about swatching eyeshadows. It’s about swatching your story.

✨ What is Shadowplay?

Every October, our community comes together for a shared ritual: swatching 3 Devinah singles. No selfies, no pressure — just pure love for the shadows you already own.

But for our 10th birthday, Shadowplay is more personal. This year, we ask you to swatch the 3 Devinah singles that mean the most to you.

🖤 Your very first Devinah shadows.
🖤 The shades you’ve reached for again and again.
🖤 Or the ones that simply feel most you.

By sharing your swatches, you’re not only celebrating our anniversary — you’re honoring your own journey with Devinah.

🌾 How to Take Part

  1. Pick 3 meaningful Devinah singles from your collection.

  2. Finger swatch them — mattes, shimmers, multichromes, or a mix.

  3. Style your photo with a spooky, witchy, or seasonal backdrop.

  4. Label your shades.

  5. Share your swatches with us:

  • On Instagram: Tag @devinahcosmetics and use #DevinahShadowplay.

  • Not on Instagram? Upload your swatches directly here on this page (see form below).

🖤 Submit Your Swatches

In the form below, you can upload your photo straight to us.

🌙 A Ritual, Not a Contest

For 9 years, this tradition was called Trick or Trio. Many of you joined us then, and we thank you for keeping the ritual alive.

This year, we’re rebranding it as Shadowplay — not as a contest, but as a celebration. There are no winners or prizes. Every swatch shared is part of your story, and every story matters to us.

Throughout October, we’ll be resharing Shadowplay entries across our socials and newsletter to honor the community that has made 10 years possible.

✨ Thank You

This ritual is how we celebrate our birthday — not with sales or launches, but with love. Love for the eyeshadows in your hands. Love for what you’ve chosen to keep in your collection. And love for you — our supporters, our community, our family.

Thank you for 10 years of magic. Here’s to the next decade — and to your story in it. 🖤

— DeAndra
Creator of Devinah Cosmetics