🖤 Devinah Shadowplay - Our Annual Ritual 🖤

Color. Community. Story. ✨🌙

Every October, our community gathers for a shared ritual called Shadowplay. For nearly a decade, we celebrated with a swatch tradition known as Trick or Trio. Now the ritual continues as Shadowplay.

This isn’t just about swatching eyeshadows. It’s about swatching your story — the shades that mark your memories, your mood, and your magic.

---

✨ What is Shadowplay?

Every October, we come together to swatch three Devinah singles. No selfies, no pressure — just pure love for the shadows you already own.

Shadowplay is personal. Choose the three Devinah singles that mean the most to you.

🌾 How to Take Part

1. Pick 3 meaningful Devinah singles from your collection.
2. Finger swatch them - mattes, shimmers, multichromes, or a mix.
3. Style your photo with a spooky, witchy, or seasonal backdrop.
4. Label your shades.
5. Share your swatches with us:

• On Instagram: Tag @devinahcosmetics and use #DevinahShadowplay.
• Not on Instagram? Upload your swatches directly here on this page (see form below).

---

🖤 Submit Your Swatches

Use the form below to upload your photo straight to us.

---

🌙 A Ritual, Not a Contest

For many years, this community tradition was known as Trick or Trio. We’ve evolved into Shadowplay — not as a contest, but as a celebration.

There are no winners or prizes. Every swatch shared is part of your story, and every story matters to us.

✨ Thank You

This ritual is how we celebrate our anniversary - not with sales or launches, but with love. Love for the eyeshadows in your hands. Love for what you’ve chosen to keep in your collection. And love for you - our supporters, our community, our family.

Thank you for being part of this magic. Here’s to the next decade - and to your story in it. 🖤

---

Curated by DeAndra Irene - your Curator of Chaos & Checklists and the darkly organized queen behind Devinah’s Diary.

Show us your planner pages by tagging @deandra.irene and @devinahcosmetics.