Shadowplay Journal Hub
đź–¤ Shadowplay Journal
Every October, we gather for our annual ritual - Shadowplay. đź–¤
A celebration of color, community, and the stories our shadows tell.
Our community takes part in Devinah Shadowplay, the tradition of swatching their favorite shades and sharing their stories.
Here, we archive each year’s chapter - your swatches, your shades, and your stories - preserving them like pressed petals in a book of light and shadow. A living scrapbook of you and your story. A decade of shimmer, shadow, and memories in one place. 🖤
Explore past years of Shadowplay by tapping Anniversaries and Birthdays. See how the ritual stays alive. Every post is a moment in time - a glimpse into the magic you’ve made with Devinah.
New year, same ritual. New shadows, same love. 🕯️ Welcome home to the Shadowplay Journal.
Anniversaries & Birthdays
Milestones through the years. Timeline entries and throwbacks.
Behind the Brand
Studio notes, process peeks, and the chaos we wrangle to press each pan.
Community Stories
Your swatches, looks, and Shadowplay photos. The anthology of our coven.
Year Reflections
Annual recaps and color stories that shaped each chapter of our journey.
Tag @devinahcosmetics and use #DevinahShadowplay to be part of next year’s ritual.
A living scrapbook of Devinah’s history — anniversaries, behind-the-scenes moments, and community stories that built our little empire of shimmer.
Curated by DeAndra Irene – your
Curator of Chaos & Checklists and the darkly organized queen behind
Devinah’s Diary.
Share your memories and tag
@devinahcosmetics
and @deandra.irene.