Every Black Friday Order Is Shipped

I can finally say it out loud. Every single Black Friday order is shipped. All of them. The last label printed, the last box packed, the last tray cleared. It feels surreal typing that out because this year? This was the biggest one we’ve ever had.

And maybe it’s because this wasn’t just any Black Friday. This was our 10 year anniversary Black Friday. Ten years of pigments, late nights, supply runs, trial and error, tears and triumphs. Ten years of pressing shadows by hand, building a brand from scratch, and hoping that the little spark I had back in 2015 would turn into something real.

You made it real.

I know people say “thank you” all the time online, and sometimes it feels like filler. But I mean this in the deepest way possible. Thank you for showing up. For placing an order. For choosing an indie brand when you could shop anywhere. For trusting something that’s made with two hands, in a studio that’s loud, messy, and full of heart.

This Black Friday pushed us in the best way. The studio was a beautiful disaster for days. We danced around trays of shadows. We tripped over boxes. We drank embarrassing amounts of caffeine. And every order we packed reminded us that people out there love what we create. That alone makes the long nights worth it.

We’re ending this sale season tired, grateful, and honestly a little emotional. A decade is a long time to keep a small business alive. The fact that we’re ending year ten with our biggest Black Friday ever? I don’t take that lightly. That’s because of you.

From my heart to yours: thank you for making this milestone unforgettable. Thank you for carrying us into our tenth year with more love than we ever expected. And thank you for letting me keep doing what I love every single day.