The Perfect Storm Collection Returns As Individual Eyeshadow Singles

When we released The Perfect Storm Collection earlier this year, I knew it was special.

There was something about the stormy color story, the moody shimmer textures, and the way the shades played together that immediately connected with our community. Watching the collection sell out was exciting, humbling, and honestly a little bittersweet.

Because once it was gone, it was gone.

Or so we thought.

Over the past several weeks, we have been busy behind the scenes pouring new batches, pressing shadows, labeling pans, and rebuilding inventory one storm cloud at a time.

And now I am excited to share some news many of you have been waiting for.

All twelve eyeshadows from The Perfect Storm Collection will officially become individual eyeshadow singles on Friday, July 17th at 11am Pacific.

A Collection Built For Collectors

One of the things I love most about Devinah is that there is no right way to build a color story.

Some people love complete palettes.

Others enjoy collecting singles over time, carefully curating magnetic palettes that feel uniquely theirs.

That philosophy has always been at the heart of Devinah.

Build beauty on your own terms.

By releasing The Perfect Storm shades individually, you now have the freedom to choose exactly the shades that speak to you.

Maybe there is a shimmer that reminds you of lightning breaking through dark clouds.

Maybe there is a smoky matte that feels like a storm rolling across the horizon.

Maybe there is one shade you have regretted not grabbing since the original launch.

Or maybe you want all twelve.

There is no wrong answer.

The collection becomes whatever story you want it to tell.

The Storm Continues

The Perfect Storm may have sold out, but the story is far from over.

These shades were never meant to be worn once and forgotten.

They were created to become part of your favorite color stories, rainy day makeup rituals, creative experiments, and the palettes you reach for again and again.

Each handmade shadow will officially join our permanent single eyeshadow collection on Friday, July 17th at 11am Pacific.

Whether you missed the original launch, want a backup of a favorite shade, or simply prefer building your own magnetic palette one shadow at a time, this is your opportunity to bring a little piece of The Perfect Storm into your collection.