8 Years of Color and Community
We’re celebrating 8 years of shimmer, transformation, and creativity. From the very first shade we ever pressed to the magic you wear today, it’s been one wild ride. And we wouldn’t be here without you.
You’ve helped shape this indie brand into a close community that continues to grow stronger and more colorful every year. Here’s to many more moments where beauty meets imagination.

To make things even sweeter, our 4th Annual Halloween Photo Challenge is officially underway. We kicked things off with a Halloween birthday cake moment because spooky celebrations are kind of our thing.
Want to join the fun? Head over to our socials to see entries we’ll be sharing all month long and post your own hauntingly creative look.
  Curated by DeAndra Irene - your
  Curator of Chaos & Checklists and the darkly organized queen behind
  Devinah’s Diary.
  Show us your beauty rituals by tagging
  @deandra.irene
  and @devinahcosmetics
  so we can cheer you on.