Shadowplay 2025 – Our Annual Anniversary Ritual of Your Swatches, Color & Story

Every October, the anniversary ritual returns. 🖤

Ten years ago in October, I poured my first shadow in my studio, wondering if anyone would care. Somehow, a decade later, thousands of you do. Each of you who’s swatched, tagged, and shared a moment with Devinah — you’ve helped shape our story. And this blog is where we honor that.

Shadowplay isn’t just a hashtag. It’s our yearly anniversary tradition — a quiet, witchy celebration of what’s already in your hands. No releases. No sales. Just the beauty of your own color story, told through the three (or more) shadows you love most.

Each October, we gather your photos, your swatches, and your words — and we archive them here, in our Shadowplay Journal. This space will grow each year, a living scrapbook of every shade and story you’ve shared with us.

So whether you’ve been with us since day one or just joined the coven, this page is for you. Your hands, your creativity, your love for shimmer and shadow — they’re what make Devinah shine.