Lifestyle of a CEO: Founder Hub

by @deandra.irene

✦ Lifestyle of a CEO ✦

Real talk from an indie beauty founder - product creation, naming color stories, business lessons, and the systems that keep the cauldron bubbling.

Day-in-the-life and founder notes from the studio.

From spark to pan - timeline, testing, and pressing.

How shade names and collection lore come to life.

How personal beauty choices shape your brand identity.

What worked, what didn’t, and why it matters.

Systems, apps, templates, and workflows.

How we work together and keep the magic moving.

Balancing the brand and the content you see online.

☾☽

Have a question for a future post - like how I time a launch or pick a shade name - add it in a comment or tag @devinahcosmetics.